Write a design brief in seconds.

The design brief: the practical side of a good idea

A creative brief says why. A design brief says what, where and how big.

It turns a direction into work that can be made, checked and delivered.
Without it, designers guess. And guessing is expensive.

✦ What belongs in a design brief

• Goal. What should the design achieve? One sentence.
• Deliverables. Exactly what will be made. A logo in three versions. Six social posts. One landing page.
• Formats. Sizes, file types, print or screen, color mode.
• Visual direction. Existing brand colors and fonts, references, and what to avoid.
• Content. Who delivers text and images, and when.
• Planning. Deadline, feedback moments, who decides.

✦ How to use this generator

1. Choose the project type and describe the goal in plain words.
2. Add the audience and the visual tone.
3. Generate the brief and read it as if you were the designer.
4. Fill in every blank that a designer would otherwise have to ask about.
5. Send it before the first meeting, not after.

✦ References: show, do not describe

"Modern and clean" means something different to everyone.
Three images say more than three adjectives.

Add a few examples you like. Then say why. The color? The space? The type?
Also add one example you dislike. It is often the most useful.

✦ Where AI helps, and where it does not

AI is good at structure. It remembers the parts you forget. It gives you a first draft in seconds.

It does not know your client. It does not know the budget, the politics or the history.
That part is yours. Always read the brief with a human eye before you send it.

✦ Common mistakes

• No clear list of deliverables. The project keeps growing.
• Formats added at the end. Then everything has to be redone.
• Too many people giving feedback. Decide who has the final say.
• Deadline without feedback moments. Nobody sees the work until it is too late.

✦ In practice

A new website for a physiotherapy practice. Goal: more online bookings. Deliverables: five page designs for desktop and mobile. Formats: Figma files, exported images in WebP.
Visual direction: existing logo and green color, a lot of white space, real photos of the practice. No stock photos of smiling people in sports clothes.
That last line saves a week of back and forth.

A flyer for a neighborhood event. Goal: people come on Saturday. Deliverable: one A5 flyer, printed double-sided. Formats: PDF with 3 mm bleed, CMYK.
Content: text from the organizer by Monday, photos by Tuesday. Deadline: to the printer Thursday.
Small project. Same structure. It still helps.

Social media templates for a school. Deliverables: three templates in 4:5 and 9:16. Editable by staff, so fonts must be available to them.
That one practical detail changes the whole design.

✦ Four questions before you send it

1. What do you want to say? The goal of the design, not of the organization.
2. What must be seen first? The one element every design must make clear.
3. What can go? Nice-to-have deliverables that crowd the planning.
4. What is the next small step? Agree on the first feedback moment.

✦ A small checklist

• Every deliverable is listed with its format and size.
• Print or screen is clear, including color mode.
• References include at least one "not like this".
• Content owners and dates are named.
• One person has the final say.

✦ From the classroom

Our students check every brief with four questions.
What do we want to say? What must be seen first? What can go? What is the next small step?
If the brief answers all four, the design can begin.